Deepika Padukone Turns Pricey! Hikes Fee By Rs 2 Crore

Deepika Padukone turns pricey! The actress has hiked her endorsement fee by a whopping Rs 2 crores and the brand has no issues in paying her too.

It is known to all, how Bollywood celebrities and endorsements go hand in hand, especially when their films are doing well, then their demand in the ad world too goes high.

Deepika who is currently ruling the roost these last few years was signed on by a Bank as their brand ambassador last year. Source revealed, "Deepika's contract was recently extended by 18 months for which she demanded Rs 5.5 crore. That's a hike of about Rs 2 crore."

The source further adds that she deserves this due to her on-screen success, "Therefore, an increase in her endorsement fee is well justified."

Another insider confirmed the news, "Yes, she has renewed her contract with the bank, but as far as the money part is concerned, we are not keen to get into the details. An annual hike in fee is standard procedure for all stars and it's got nothing to do with her recent success at the box office."

However Deepika's spokesperson revealed to a leading daily, "She has never commented on numbers and would refrain from doing so even now."

Axiz Bank

Deepika Padukone is the brand ambassador for Axiz Bank from last year.

Fiama Di Wills

Deepika Padukone was earlier endorsing Fiama Di Wills soap bar.

HP

Deepika Padukone is the brand ambassador for HP tabs and phones.

Lux

Deepika Padukone quit Fiama Di Wills and is now the brand ambassador for Lux soap bar.

Britannia Good Day Chuckles.

Deepika Padukone is the brand ambassador for Britannia Good Day Chuckles.

Parachute

Deepika Padukone is the brand ambassador for Parachute hair oil.

Garnier Cream

Deepika Padukone even used to endorse Garnier cream.

Orbit

Deepika Padukone is the brand ambassador for Orbit.

Coca-Cola

Deepika Padukone is the brand ambassador for Coca-Cola along with Farhan Akhtar.

Kelloggs

Deepika Padukone is the brand ambassador for Kelloggs K challenge.