“We Use AI As A Tool, Not The Storyteller” Vatsal Sheth On Making ‘Happy Birthday Joshi’

As AI continues to reshape filmmaking, Prismix Studios one of India's top AI-driven film studios produced along with Lens Vault Studios is carving a distinct space by prioritising storytelling over spectacle. Their debut film Happy Birthday Joshi, reflects this balanced and thoughtful approach.

The film is uniquely inspired by the idea of the world's first computer virus, used as a metaphor within its narrative.

"We're not creating with Gen AI just because it can deliver crazy visuals. We use it as a smart, enabling tool to bring many more meaningful stories to life," Vatsal Sheth shared.

The larger idea, he explained, is to unlock storytelling possibilities that were previously limited by budgets. "AI helps us tell bigger, bolder tales without compromising on quality or heart," he added.

At its core, Prismix Studios is focused on integrating technology without losing the human touch. Despite the use of advanced tools, the film remains rooted in traditional creative processes featuring actors, stylists, and technicians across editing, colour grading, music, and sound design.

This approach reflects the studio's larger vision to use AI as a support system for storytelling, not a replacement. With Happy Birthday Joshi, Prismix Studios reinforces its commitment to meaningful narratives told in the most effective and emotionally resonant way.